STUDIO BRUSSELS - SONG FOR LIFE
In 2013, alternative radio station Studio Brussels, dedicated their traditional end-of-year charity event to raising money for Alzheimer research, and music therapy. As your favorite music is one the last things the brain retains when suffering from heavy dementia, music therapy is one of the few known tricks to slow down the effects of the disease, and keep the brain active and engaged. So to generate awareness for the cause, we launched Song For Life: a tool to select your favorite song, and link it to your official medical records at the Department of Health, in case you need musical treatment somewhere down the line.
This campaign has won a bronze Cannes Lions in Promo & Activation, a gold Eurobest in Interactive, and three Creative Club Of Belgium awards (2x silver, 1x bronze).