ACC'S VIRTUAL STRIKE
The ACC is an organization that regulates the Belgian advertising scene, and more specifically, the client pitch process. They've come up with a charter that protects both the agencies and clients during pitch processes and makes sure there is no abuse of power throughout. After the 2008 financial crisis however, agencies started to get desperate for business just to keep the lights on, and clients started taking advantage, ignoring the charter they had all signed a few years prior. So in an effort to make the pitch process clean again, we organized a virtual strike amongst agencies. And what started as small effort by a couple of agencies, ended up in a collective strike by the entire sector.
This campaign has won two silver Cannes Lions in Cyber and Direct, a bronze Eurobest Award in Interactive, and a gold and two silver Creative Club Of Belgium awards.